New York | Los Angeles, CA(May 12, 2022)— Artist Pilar Zeta and NFT-driven platform ART IS have partnered to produce “The Space of Variations,” a physical-digital solo exhibition set to open this Saturday, May 14, in Los Angeles at the Praz Delavallade Gallery. Presented by ART IS, “The Space of Variations” is Zeta’s first solo exhibition in the United States, following the success of her recent large-scale immersive artwork— “Hall of Visions“— commissioned by Faena Art in Miami Beach during Art Basel 2021. After the opening night event, the pop-up exhibition will be open to the public for one day only in L.A. on May 15th from 11 am to 4 pm, and artworks will also be displayed online at discoverartis.com.
Celebs expected to attend “The Space of Variations” Opening Night Event include Camila Cabello, Ricky Martin, Miguel, Jimmy Edgar, and Alessandra Ambrosio. The Argentinean artist and Creative Director has manifested her aesthetic in numerous mediums from her fine artwork to music videos, album artwork, set design, and live performances, having collaborated with influential musical artists such as Coldplay, Lil Nas X, Camila Cabello, and Katy Perry. Now with this ART IS partnership, Zeta takes her vision into the metaverse.
ART IS x Pilar Zeta “The Space of Variations”
Location: Praz Delavallade Gallery
6150 Wilshire Blvd, Los Angeles, CA 90048
Opening Night Event – May 14, 7:00 p.m.
Media Contact: RSVP@anamartinspr.com
Preview select NFT artworks from “The Space of Variations” now at discoverartis.com/pilar-zeta/
As partners, ART IS and Pilar Zeta seek to transcend fine art’s traditional material limitations and explore infinite digital platforms and otherworldly dimensions. Zeta will showcase physical works alongside animated NFT artworks produced by ART IS, each in dialogue with each other and presenting myriad variations of Zeta’s iconic egg forms, a universal token of rebirth and creation, and a series of arches that offer glimpses into parallel universes.
Physical artworks on display will include oil paintings and large and small-scale totemic mixed-media sculptures (combining different semi-precious minerals such as opal, agate, jade, and gold). A series of animated NFT artworks will also be presented, and opening night event attendees may also interact live with the artist to commission customized NFTs, minted to their specifications by ART IS blockchain experts. This exclusive opportunity represents the type of value and utility that ART IS promises to its exclusive NFT collector community.
Artist Pilar Zeta: “The digital medium offers an expanded field, reminding us that art is not confined between four walls but capable of becoming a portal to unknown realities. ART IS was the perfect partner for this exhibition, as they understand and share this vision, and worked closely with me to capture the essence of each physical work of art as an NFT work that also unfolds in the digital realm.”
In addition to minting NFTs, ART IS helps artists onboard to Web3 by producing virtual catalogs, documentary productions, and digital exhibitions, while also supporting artists with a network of physical galleries in New York, Malibu, and Beverly Hills.
THE ART IS x Pilar Zeta 6-Piece Egg-Themed NFT Collection
ART IS Co-Founder and Head of Talent Dom Wojnarowski: “We at ART IS look forward to continuing our partnership with Pilar Zeta as we gear up to launch an exclusive NFT egg series ahead of ‘The Space of Variations’ opening night event.”
ART IS will partner with Zeta to produce an exclusive NFT art series featuring her signature egg motif, with six distinct one-of-one designs. The series represents the third chapter in Zeta’s recent narrative journey, following “Hall of Visions” and “The Space of Variations.”
Leading with the egg’s central themes of creation, rebirth, spirit, and intuition, the nascent NFT egg series will emerge in the Metaverse with exclusive ART IS hatching events, during which each NFT’s unique design elements and utilities will be revealed. The first egg in the series dropped on May 4, 2022, at discoverartis.com, and will be followed by additional 1/1 NFT egg drops every two days leading up to the show opening on May 14.
ART IS is an art gallery and marketplace, global community, NFT minting portal, production house, and artist advocacy firm. Founded by futurists with a passion for positive impact art and specialized expertise in NFTs, ART IS aims to disrupt the prevailing narratives in art and technology and democratize art curation by leveraging the power of storytelling and the censorship-resistant benefits of blockchain technology.
ART IS has created a new art ecosystem that displaces traditional gatekeepers and empowers artists, broadcasting their vision and content to a highly engaged global community through a Web3 gallery and Metaverse-driven digital platforms, physical gallery spaces in Malibu, Beverly Hills, and New York City, and NFT minting and artist management services. For more information, visit DISCOVERARTIS.COM
About Pilar Zeta – Argentinian-born artist Pilar Zeta (b. 1986) currently resides in the United States, working as a Multimedia Artist & Director. Her creations granted her international recognition, including a 2021 Grammy nomination for her role as Art Director for Coldplay’s ‘Everyday Life’. In 2021, Zeta was commissioned to do the main installation during Miami Art Basel at Faena Miami. Under the name ‘Hall of Visions’ this site-specific monumental installation was open to the public through Art Week and lived forever in the form of NFTs.
Zeta’s art is heavily influenced by her upbringing (her mother was an art history teacher in Argentina) and a nascent interest in Ancient Egypt, cosmology, and metaphysics. Having been introduced to esoteric philosophies from a young age, Pilar Zeta’s understanding of Neo-Metaphysical concepts is ubiquitous throughout her various artistic creations. Zeta’s artistic style is defined by her minimalist, surrealist landscapes, her bold use of color and of deconstructed shapes. She has described her artistic style as ‘mystical futurism.’ Zeta’s allusions to ancient traditions concerning practical magic and her innovative digital skills allow her to create liminal spaces in which both the past and the future are acknowledged and engaged with.
Zeta’s most well-known works are her collaborations for influential musical artists such as Coldplay, Lil Nas X, Camila Cabello, creating from album artwork to directing videos and live performances.