Media Alert

Bulova Draws on Heritage in Latest Men’s Jewelry Assortment, Partners with SHR Jewelry Group to Launch Expanded Collection

Discover Bulova’s New Men’s Jewelry Collection in Las Vegas at COUTURE in The Epernay Ballroom

New York, NY (May 24, 2023) – Bulova partners with SHR Jewelry Group to unveil its 2023 collection of men’s fine jewelry, making a major statement that reflects the bold spirit and iconic style inherent to the company and its founder, Joseph Bulova.   

After launching its first-ever men’s jewelry designs in 2019, Bulova is expanding its range into fine jewelry, introducing an exciting new men’s jewelry collection.  The offering includes select pieces inspired by the heritage of the brand and its immigrant founder who began his career as a skilled jeweler at Tiffany & Co. before opening his own jewelry store in NYC in 1875. 

Bulova’s latest men’s jewelry collection includes the debut of its proprietary patent-pending signature Bulova Link™ chain, inspired by the historic tuning fork symbol that has long been an integral part of Bulova’s branding. Destined to become a classic design, it is featured across all categories – necklaces, rings and bracelets. Additional pieces honor the watchmaking history of the company and feature Chronos, the Greek “God of Time,” while others celebrate the homeland of Joseph Bulova in a Crest of Bohemia sub-collection, featuring a prominent image of a majestic lion—a symbol of strength, courage and adventure. 

“We are excited to launch this updated men’s jewelry assortment inspired by symbols and icons of Bulova’s storied past,” said Jeffrey Cohen, President of Citizen Watch America. “Partnering with SHR Jewelry Group helps take us into the next level of fine jewelry. SHR is a leader in the men’s category and shares our same commitment to innovation and excellence.”  

Scott Rauch, President of SHR Jewelry Group, added, “We’re thrilled to partner with Bulova—it’s a classic American brand with such rich history and widespread distribution.” 

In addition to a broad selection of new designs and updated classics that blend the innovative and the iconic, the new Bulova fine jewelry styles include a range of upgraded materials including sterling silver with accents of 14 karat gold, black diamonds, Damascus steel, ceramic, and a variety of precious and semi-precious gemstones such as mother of pearl, malachite, and onyx. The collection includes rings, bracelets, necklaces, amulets, and earrings. All pieces incorporate Bulova’s distinct branding elements in each design and have been crafted with the same unwavering commitment to quality and detail for which both Bulova and SHR are known. Retail price points for the updated collection range from $120 to $1,250. 

The collection is now available for preview on and at The Epernay Ballroom at Couture June 1-4, 2023—Wynn Las Vegas. 

For further press inquiries Please contact Ana Martins Communications at

About Bulova  

Since its inception in 1875, Bulova has been synonymous with quality, precision, and innovation in the world of timekeeping. With a rich heritage and a commitment to exceptional craftsmanship, Bulova continues to create exceptional watches that blend classic elegance with cutting-edge technology. From the iconic Archive Series to the celebrated Curv and the Proprietary Precisionist movement, Bulova remains a symbol of excellence in the art of watchmaking. For more information, visit

About SHR Jewelry Group 

SHR Jewelry Group is a creative full-service jewelry company focused on brand building, product development and licensing. SHR is consistently named one of TOP 150 LICENSEES by License Global magazine. It has particular expertise and over three decades of experience in the men’s jewelry category and is one of the largest manufacturers of men’s jewelry in North America. 

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