Destination Watch Collector Event Returns this August with Downtown Aspen Takeover, with More Events, Brands, and Partners
Watch Week Aspen returns August 13–16, 2026, with its most expansive event schedule to date, offering collectors and enthusiasts a first look at four days of brand-hosted previews, collector gatherings, expert conversations, exclusive experiences, and citywide activations across downtown Aspen.
Now in its third edition, the event builds on record-setting attendance and brand participation in 2025 with an expanded lineup of watchmakers and retail partners, inviting guests to discover new releases, rare pieces, and curated experiences in a relaxed, walkable format designed around direct connection.
Founded by Oliver Smith Jeweler and presented in partnership with the Aspen Chamber Resort Association, Watch Week Aspen brings the global watch community together in a distinctly Aspen setting, blending fine watchmaking with the city’s renowned dining, culture, shopping, and indoor-outdoor summer lifestyle.
The 2026 slate of participating brands includes A. Lange & Söhne, Arnold & Son, Blancpain, Cyrus Watches, Gerald Charles, Glashütte Original, Hermès, IWC, L. Leroy, Moritz Grossmann, Norqain, and OMEGA, along with participating partners Analog Shift, Avi & Co, Betteridge, Meridian Jewelers, M.S. Rau, and Oliver Smith Jeweler.
The Watch Week Aspen Experience: 2026 Event Schedule
Watch Week Aspen is a free event that is open to the public, though RSVPs are required for select events like the Saturday evening Collector’s Dinner, which requires a ticket purchase. Visit individual event page links for details.
THURSDAY, AUGUST 13, 2026
11:00 AM – 6 PM | Oliver Smith Jeweler
400 E Hyman Ave Second Floor, Aspen, CO
Enjoy gourmet espresso drinks, signature cocktails, and a full bar while exploring the world of Gerald Charles and its connection to the legacy of renowned watch designer Gérald Genta.
4:00 PM – 6:00 PM | Oliver Smith Jeweler
400 E Hyman Ave Second Floor, Aspen, CO
Glashütte Original presents a curated cocktail event debuting their latest innovation in watchmaking. Offering Watch Week Aspen attendees and exclusive first look, the experience will include a watch touch and try along with thoughtfully curated beverage pairings inspired by the brand’s origins.
5:00 PM – 7:00 PM | M.S. Rau
07 South Galena Street, Aspen, CO
Kick off Watch Week Aspen with an exclusive first look at M.S. Rau’s curated collection of exceptional timepieces. Join us for an evening of champagne and conversation as we unveil a selection of rare watches representing remarkable achievements in innovation, craftsmanship and design.
Whether you’re a seasoned collector or simply appreciate fine watchmaking, this relaxed preview offers the opportunity to explore the collection before the weekend’s festivities begin.
7:00 PM – 9:00 PM | Aspen, CO
Location TBD
Wrap up day one with fellow watch enthusiasts over drinks and conversation. Enjoy a cash bar, connect with fellow collectors, and spend the evening with George Reid, Director of Fine Timepieces at Oliver Smith Jeweler.
Hosted in partnership with SYYNCH, a platform built for collectors who appreciate the art of craftsmanship and the clarity of great data for informed collecting. Securely organize your collection with ease, track real-time valuation shifts, and stay connected to the world of horology with expert content and tools built for true enthusiasts.
FRIDAY, AUGUST 14, 2026
9:00 AM – 10:00 AM | Oliver Smith Jeweler
400 E Hyman Ave Second Floor, Aspen, CO
REGISTRATION OPENS AUGUST 1, 2026
Start the day with a scenic 3K run through downtown Aspen led by Emmanuel, U.S. Brand President of NORQAIN. Following the run, enjoy coffee and light bites at the boutique while connecting with fellow guests.
2 Friday Sessions:
11:00 AM – 11:45 PM, 3:30 – 4:15 PM
521 E Hyman Ave, Aspen, CO
For Hermès, time is a companion. Rather than controlling it, the House dares to create a different time, one that arouses emotions and opens up creative interludes for those who wear it. This vision first took shape in 2011 with Le temps suspendu, the defining complication that captured the philosophy of Hermès time, inviting the wearer to step away from the hours and seize the present moment.
Guided by an artisan watchmaker, guests will be invited to discover the mechanism that holds time itself still.
11:00 AM – 6:00 PM | Oliver Smith Jeweler
400 E Hyman Ave Second Floor, Aspen, CO
Enjoy gourmet espresso drinks, signature cocktails, and a full bar while exploring the world of Gerald Charles and its connection to the legacy of renowned watch designer Gérald Genta.
11:00 AM – 6:00 PM | Meridian Jewelers
525 E Cooper Ave, Aspen, CO
Join Meridian Jewelers for an exclusive presentation featuring IWC Schaffhausen’s latest novelties and some of the brand’s most sought after timepieces. Guests are invited to visit anytime between 11:00 AM and 6:00 PM to experience the collection.
12:00 PM – 5:00 PM | Oliver Smith Jeweler
400 E Hyman Ave, Aspen, CO
Enjoy a sweet treat from NORQAIN anytime between 12–5 PM.
Inspired by their Enjoy Life collection, this ice cream truck experience is a reminder to embrace adventure, freedom, and life’s best moments.
2 Friday Sessions:
1:00 PM – 1:30 PM, 4:00 PM – 4:30 PM
307 South Galena Street, Aspen, CO
Join an M.S. Rau watch enthusiast for a 20-minute conversation exploring some of the most unconventional ideas in watchmaking.
From radical displays and unexpected materials to designs that challenged centuries of tradition, these remarkable watches demonstrate how innovation often begins by questioning the rules. Together, guests will examine a selection of pieces that changed the way collectors think about timekeeping, design, and mechanical artistry.
2 Friday Sessions:
2:00 PM – 2:30 PM, 3:00 – 3:30 PM | OMEGA
400 E Hyman Ave Second Floor, Aspen, CO
Experience the story of the OMEGA Speedmaster through a special 15-minute presentation exploring the heritage, design, and enduring legacy of one of watchmaking’s most celebrated collections.
3:00 – 6:00 PM
529 E Cooper Ave, Aspen, CO 81611
Please join Charles Langlois, President of A. Lange & Söhne Americas, in the brand’s Aspen boutique, for an opportunity to experience a curated assortment of one of Lange’s most coveted collections: the “Lumen” collection.
Featuring the recently launched limited-edition LANGE 1 TOURBILLON PERPETUAL CALENDAR “Lumen” in platinum, the selected timepieces offer visitors an exclusive invitation to discover the captivating aesthetics of the Saxon manufacture’s lavishly finished complications and innovative mechanisms from a perspective unique to the A. Lange & Söhne “Lumen,” under the loupe and on the wrist. In addition, an A. Lange & Söhne watchmaker will be present, inviting collectors and watch enthusiasts to further explore the world of German fine craftsmanship.
4:00 PM – 6:00 PM | Oliver Smith Jeweler
400 E Hyman Ave Second Floor, Aspen, CO
Discover L.Leroy’s latest creations from the Bal du Temps and Elyor collections, led by CEO Hugo Lesizza. Guests will experience the avant-première unveiling of a new concept collection, presented for the first time ahead of Geneva Watch Days.
Drawing inspiration from the iconic “touch watch” housed at the Patek Philippe Museum in Geneva, the collection reinterprets this historic timepiece through L.Leroy’s contemporary vision and technical innovation. The experience will be complemented by a curated wine tasting featuring Accendo Estate, a grower-owned Napa Valley winery founded in 2013 by the Araujo family.
6:00 PM – 8:00 PM | Casterline
Goodman Gallery, Aspen, CO
REGISTRATION OPENS AUGUST 1, 2026
Join us in downtown Aspen to mark the beginning of Watch Week Aspen with an evening of cocktails and conversation. Presented by Blancpain and Betteridge, the Welcome Party sets the tone for the weekend, bringing together collectors, watch enthusiasts, and participating brands for an unforgettable evening in the heart of Aspen.
SATURDAY, AUGUST 15, 2026
On the Court with Gerald Charles: Tennis and Pickleball Experience
8:30 AM – 10:00 AM
400 E Hyman Ave Second Floor, Aspen, CO
REGISTRATION OPENS AUGUST 1, 2026
Join Gerald Charles for a morning of tennis and pickleball in one of Aspen’s beautiful outdoor settings. Inspired by the brand’s deep connection to the sport of tennis, this experience welcomes players of all skill levels. Professional instructors will lead a variety of drills and games designed for every level, making it easy for everyone to participate and enjoy the morning. Space is limited.
11:00 AM – 6:00 PM | Meridian Jewelers
525 E Cooper Ave, Aspen, CO
Join Meridian Jewelers for an exclusive presentation featuring IWC Schaffhausen’s latest novelties and some of the brand’s most sought after timepieces. Guests are invited to visit anytime between 11:00 AM and 6:00 PM to experience the collection.
11:00 AM – 1:00 PM
Location TBD, Aspen, CO
REGISTRATION OPENS AUGUST 1, 2026
One of the signature events of Watch Week Aspen, the Forum speaker series brings together leaders from across the watch industry for engaging conversations on the people, innovations, and ideas shaping modern horology. Panel topics and featured speakers will be announced soon.
11:00 AM – 6:00 PM | Oliver Smith Jeweler
400 E Hyman Ave Second Floor, Aspen, CO
Enjoy gourmet espresso drinks, signature cocktails, and a full bar while exploring the world of Gerald Charles and its connection to the legacy of renowned watch designer Gérald Genta.
Two Saturday sessions:
1:00 – 1:30 PM, 4:00 – 4:30 PM
M.S. Rau – 307 South Galena Street, Aspen, CO
For years, the conversation around fine watchmaking focused largely on mechanical complexity and increasing wrist presence. Today, collectors are increasingly drawn to another side of horology—one defined by design, craftsmanship, artistry and wearability.
Join an M.S. Rau watch enthusiast for a 20-minute discussion exploring the growing appreciation for elegant proportions, jewelry watches, decorative techniques and design-driven icons that are reshaping the collecting landscape.
2 Saturday Sessions:
2:00 PM – 2:30 PM, 3:00 – 3:30 PM
OMEGA – 400 E Hyman Ave Second Floor, Aspen, CO
Experience the story of the OMEGA Speedmaster through a special 15-minute presentation exploring the heritage, design, and enduring legacy of one of watchmaking’s most celebrated collections.
3:00 – 6:00 PM
529 E Cooper Ave, Aspen, CO 81611
Please join Charles Langlois, President of A. Lange & Söhne Americas, in the brand’s Aspen boutique, for an opportunity to experience a curated assortment of one of Lange’s most coveted collections: the “Lumen” collection.
Featuring the recently launched limited-edition LANGE 1 TOURBILLON PERPETUAL CALENDAR “Lumen” in platinum, the selected timepieces offer visitors an exclusive invitation to discover the captivating aesthetics of the Saxon manufacture’s lavishly finished complications and innovative mechanisms from a perspective unique to the A. Lange & Söhne “Lumen,” under the loupe and on the wrist. In addition, an A. Lange & Söhne watchmaker will be present, inviting collectors and watch enthusiasts to further explore the world of German fine craftsmanship.
3:30 – 4:15 PM
521 E Hyman Ave, Aspen, CO
For Hermès, time is a companion. Rather than controlling it, the House dares to create a different time, one that arouses emotions and opens up creative interludes for those who wear it. This vision first took shape in 2011 with Le temps suspendu, the defining complication that captured the philosophy of Hermès time, inviting the wearer to step away from the hours and seize the present moment.
Guided by an artisan watchmaker, guests will be invited to discover the mechanism that holds time itself still.
4:00 – 6:00 PM | Oliver Smith Jeweler
400 E Hyman Avenue, Aspen, CO, 81611
Meet Christine Hutter, CEO and founder of Moritz Grossmann, for an afternoon of conversation and discovery. Enjoy a glass of wine in partnership with Accendo Estate while exploring the brand’s latest novelties and its dedication to independent horology and German craftsmanship.
6:30 PM – 9:00 PM
Confirmed RSVP Required – RSVP Here
Join us for the Watch Week Aspen Collector’s Dinner, an elevated dining experience designed for enthusiasts and collectors alike. This special evening offers the chance to connect over exceptional cuisine and a shared passion for horology.
SUNDAY, AUGUST 16, 2026
10:00 AM – 12:00 PM | Oliver Smith Jeweler
400 E Hyman Ave Second Floor, Aspen, CO 81611
Celebrate the final day of Watch Week Aspen with Arnold & Son over lattes and morning pastries, featuring their latest collection. Discover the brand’s craftsmanship, heritage, and contemporary approach to watchmaking.
2:00 PM – 4:00 PM
307 South Galena Street, Aspen, CO
Before departing Aspen, join us for one final opportunity to revisit the standout watches of the weekend. Enjoy champagne, mimosas and light fare while exploring collector favorites, discovering overlooked gems and spending additional time with the pieces that captured your attention. With specialists available throughout the gallery, guests are invited to browse, converse and experience the collection in a relaxed setting as Watch Week Aspen draws to a close.
Featured Brands
Authorized Retailers
Event Partners
About Watch Week Aspen
Now in its third year, Watch Week Aspen is a one-of-a-kind, week-long gathering of watch enthusiasts, collectors, and brands, set against the stunning backdrop of the Rocky Mountains. Co-founded by Aspen’s Oliver Smith Jeweler and presented in partnership with the Aspen Chamber Resort Association, the event offers a distinctive blend of horology with Aspen’s outdoor lifestyle experiences and cultural allure. From exclusive brand showcases and collector-driven gatherings to educational talks and immersive indoor-outdoor experiences, Watch Week Aspen highlights the city’s renowned watch boutiques and provides a unique way to connect with fellow enthusiasts. Attendees can explore world-class outdoor adventures, arts, culture, dining, and shopping. For more information, visit watchweekaspen.com.
About Oliver Smith Jeweler
Oliver Smith launched his high-end watch and jewelry business in Scottsdale, Arizona, in 1981. Scottsdale remains home to the flagship boutique and a recently opened store at Scottsdale Fashion Square. Known for his distinctive in-house jewelry creations and carefully curated estate pieces, Oliver Smith has expanded his presence to Colorado. The historic Tom Thumb building in downtown Aspen now hosts another Oliver Smith boutique, continuing the brand’s legacy of exceptional craftsmanship and style. In 2025, Oliver Smith Jeweler also expanded its Aspen presence as the authorized retail partner operating the new OMEGA brand boutique on the building’s second floor.
