Aspen, CO (June 27, 2025) — Oliver Smith Jeweler is proud to announce the debut of a new watch boutique in partnership with OMEGA, the prestigious Swiss watchmaker. The boutique arrives just in time for Aspen’s bustling summer season—and ahead of the highly anticipated return of Watch Week Aspen in early August. Located at 400 East Hyman Avenue in the heart of Aspen, Colorado, the new boutique is set against the iconic backdrop of Aspen’s luxurious shopping and cultural scene and marks an exciting new chapter in Oliver Smith Jeweler’s history.
“We’re thrilled to bring this new OMEGA experience to Aspen,” said Oliver Smith, Founder and President of Oliver Smith Jeweler. “This boutique is a natural next step in our mission to bring the world’s finest watchmakers to Aspen—and further affirms the town’s growing reputation as a destination for watch enthusiasts. With Watch Week Aspen returning this summer, the timing couldn’t be better.”
The boutique’s opening is strategically timed ahead of key Aspen summer events, including the Aspen Food & Wine Classic (June 20-22), and the second-annual Watch Week Aspen (August 7-10, 2025), the premier watch enthusiast event co-founded by Oliver Smith Jeweler that encompasses a week of boutique crawls, brand experiences, mingling, and watch-focused festivities.
The Omega Aspen boutique is a striking new addition to the Swiss watchmaker’s global network of luxury retail destinations, underscoring the brand’s continued investment in the western U.S. market. Guests will be able to explore a curated selection of OMEGA’s most iconic timepieces, including models from the Seamaster, Speedmaster, Constellation, and De Ville collections. Visitors to the Aspen Omega boutique will also be among the first to see the new 30mm Aquaterra, debuted to the world just this week. The boutique reflects OMEGA’s distinctive design codes, including its signature OMEGA red displays and immersive experiences that celebrate the brand’s legacy of precision, innovation, and contemporary style.
The OMEGA Aspen boutique offers guests the chance to explore the brand’s timepieces in a uniquely scenic Rocky Mountain setting, open Tuesday through Saturday, from 12 p.m. to 7 p.m.
About Oliver Smith Jeweler
Oliver Smith, founder of Watch Week Aspen, established his high-end watch and jewelry business in Scottsdale, Arizona, in 1981. While this is still home to the flagship boutique and a recently opened store at Scottsdale Fashion Square, the designer’s flair for in-house jewelry creations and curated estate watches and jewelry extends to Colorado too. The historic Tom Thumb building in Aspen is the prime location for another Oliver Smith boutique. For more info, visit oliversmithjeweler.com.
About OMEGA
Since 1848, OMEGA has been synonymous with excellence, innovation, and precision, as well as a pioneering spirit, demonstrated by conquests of the oceans and space. As well as this, no brand is more actively involved in sports timekeeping, with the company having served as the Official Timekeeper of the Olympic Games since 1932. Most importantly, OMEGA has a tradition of quality in watchmaking. This reputation was reinforced in 2015 with the introduction of METAS-approved Master Chronometer certification, representing the Swiss industry’s highest standard of precision, magnetic-resistance, and performance. Along with a commitment to social causes and notable partnerships including James Bond, OMEGA is associated with a talented and diverse family of ambassadors including George Clooney, Nicole Kidman, Cindy Crawford, Eddie Redmayne, Daniel Craig, Kaia Gerber, Rory McIlroy, Michael Phelps, Buzz Aldrin, and many others.
