WHEN: AUGUST 7-10, 2025
RSVP for Press Coverage: RSVP@anamartinspr.com
Following a successful inaugural year, Watch Week Aspen returns August 7–10 with even more luxury watch brands, retail partners, and curated experiences. The premier summer retreat for watch lovers in North America continues to grow, offering a unique blend of horology and Rocky Mountain adventure—all free and open to the public.
Today, organizers share the first look at the 2025 event lineup, featuring new participating brands, high-profile partners, and exciting new activations— with additional announcements still to come.
2025 Watch Week Aspen Events
THURSDAY, AUGUST 7
Opening Night Party
Kick off Watch Week Aspen by mingling with fellow enthusiasts while exploring the latest timepieces from participating retail partners and exhibiting brands.
FRIDAY, AUGUST 8
Hike with Jimmy Chin, Presented by Bremont
Join legendary mountaineer, filmmaker, and Bremont ambassador Jimmy Chin for an unforgettable hosted hike in the stunning Rocky Mountain wilderness.
The Golden Hour: Collectors’ Cocktail Party
Join fellow watch collectors, enthusiasts, and industry tastemakers for an evening cocktail celebration in the heart of Aspen. Details to follow.
SATURDAY, AUGUST 9
Pickleball Hangout with Norqain
Hit the court with two-time Olympian and three-time X Games athlete Alex Ferreira for a fun, casual pickleball session with fellow watch lovers.
Speaker Series and Cocktail Event, presented by Bremont
Join Bremont CEO Davide Cerrato and a panel of leading experts (to be announced), for an engaging discussion on current trends and topics shaping the watch world. Details to follow.
More to come – including live watchmaker demos, expert-led talks, and additional activations to be announced.
2025 Participating Watch Week Aspen Brands and Partners include:
A. Lange & Söhne, Arnold & Son, Bremont, Gerald Charles, Glashütte Original, H. Moser & Cie., IWC, Meridian Jewelers, Moritz Grossmann, Norqain, Oliver Smith Jeweler, and Zenith.
Additional brands will be announced in the coming weeks.
The event will highlight countless rare timepieces from leading brands – including new, hard-to-find, and collectible pre-owned models. Select participating brands, including Arnold & Son and Norqain, plan to reveal new models to the world for the first time during the event.
Presented by Oliver Smith Jeweler, the Aspen Chamber Resort Association, and local retail partners, Watch Week Aspen was established to highlight the many watch boutiques and retailers that call Aspen home while showcasing the region’s countless off-season charms. The week-long celebration of wristwatches takes place against the breathtaking backdrop of the Rocky Mountains. Throughout the event, watch lovers will have the opportunity to gather, expand their knowledge, build connections, enjoy curated events and experiences, and discover extraordinary new timepieces in Aspen’s world-renowned downtown.
According to Elizabeth Smith, Managing Director of Oliver Smith Jeweler and founder of Watch Week Aspen, “Aspen is a watch lover’s paradise. There are so many unique retailers and brands represented here that it seemed only natural to establish an event that celebrates this special place and our shared passion—wristwatches. We are so excited to welcome new and returning collectors and brands for year two of Watch Week Aspen.”
Curious newcomers and watch connoisseurs can expect an action-packed itinerary of camaraderie and collaboration, encompassing an opening reception, informal gatherings, educational panels, and immersive activities presented in partnership with top watch brands, influencers, and local retailers.
While Watch Week Aspen is free and open to the public, event registration is strongly encouraged to ensure registered attendees claim their spot in the week’s exclusive events and hosted excursions, which will be incorporated into the fabric of Aspen’s picturesque downtown and the surrounding Rocky Mountain region.
Watch Week Aspen event registration will open June 6 on the official event website.
2025 Participating Brands
About Watch Week Aspen
Now in its second year, Watch Week Aspen is a one-of-a-kind, week-long gathering of watch enthusiasts, collectors, and brands, set against the stunning backdrop of the Rocky Mountains. Co- founded by Aspen’s Oliver Smith Jeweler and presented in partnership with the Aspen Chamber of Commerce, the event offers a distinctive blend of horology with Aspen’s outdoor lifestyle experiences and cultural allure. From exclusive brand showcases and collector-driven gatherings to educational talks and immersive indoor-outdoor experiences, Watch Week Aspen highlights the city’s renowned watch boutiques and provides a unique way to connect with fellow enthusiasts. Attendees can explore world-class outdoor adventures, arts, culture, dining, and shopping. For more information, visit watchweekaspen.com.
About Oliver Smith Jeweler – Co-Founder of Watch Week Aspen
Oliver Smith, founder of Watch Week Aspen, established his high-end watch and jewelry business in
Scottsdale, Arizona, in 1981. While this is still home to the flagship boutique and a recently opened store at Scottsdale Fashion Square, the designer’s flair for in-house jewelry creations and extends to Colorado with the same attention to curated estate pieces. The historic Tom Thumb building in Aspen is the prime location for another Oliver Smith boutique.
