Sartoria Studio
For Immediate Release

LORIS DIRAN Returns to NYC Retail with New SARTORIA STUDIO Partnership


New York (April 28, 2023) – Downtown New York City men’s outfitter Sartoria Studio announces a new partnership with fashion designer Loris Diran. Sartoria Studio is the first U.S. retailer to carry the fashion designer’s exclusive new accessory collection, leading with a new range of “OXIDIZED” cashmere scarves. As Manhattan’s haberdashery of choice for edgy styling and a precision made-to-measure fit, Sartoria Studio has also fast become the outfitter of choice for curated designer accessories – including LORIS DIRAN’s 2023 Pre-Fall Offering. 

Designer Loris Diran: “I’ve always been interested in exploring the dialogue between sartorial and streetwear. The first time I entered Sartoria Studio, I realized just how well this old-world meets downtown concept store aligns with my design sensibility. Sartoria Studio makes the ideal stage to reintroduce my eponymous collection to the U.S. market and drop my first 2023 Per-Fall offering: the new LORIS DIRAN ‘OXIDIZED’ cashmere collection.”  

In collaboration with an artisanal knitwear workshop based in Nepal, Diran dives into new and innovative washes and over-dye techniques for the Sartoria Studio ‘OXIDIZED’ cashmere collection. Each sumptuous yet rustic knit scarf is created in exceptionally soft fibers ethically harvested from the Himalayan goats of the high mountainous regions. Measuring 40”x80”, these 3 ply knits exhibit a heathered texture and are available in rich bi-color combinations such as Patina/Rust, Concrete/Taupe, and Brick/Earth. No two Shawls are identical, as they are created individually, ensuring that each Sartoria Studio customer will enjoy a truly unique piece of the LORIS DIRAN collection.  

Sartoria Studio Founder and CEO Jack Menashe: “Sartoria Studio is proud to bring the world’s finest clothing and accessories to our customers, sourced from world-leading designers and clothiers. Our store is proud to be New York City’s exclusive home of LORIS DIRAN, starting with these new ‘OXIDIZED’ cashmere scarves.” 

Loris Diran’s new “Oxidized” cashmere scarf collection is now available for sale at the Soho style lab, joining an artfully curated collection of exclusive accessories, sample garments, premium ready-to-wear clothing, collectibles, and fine art.  

Sartoria Studio is located at 65-69 West Houston Street at the corner of Wooster Street and welcomes clients seven days a week by walk-in or private appointment.  

About SARTORIA STUDIO : Founded in late 2022 by retail visionary and CEO Jack Menashe, Sartoria Studio is a modern haberdashery and style laboratory located at 65-69 West Houston Street in New York City, specialized in made-to-measure clothing crafted to the highest standards of Italian tradition and Savile Row tailoring – with a downtown New York edge. Sartoria Studio stylists and tailors are on a mission to help men discover and develop their own unique fashion identities. Each bench-made, precisely tailored Sartoria Studio garment is designed to impress and crafted to last using only the world’s most luxurious fabrics, premium embellishments, and customizations. Located in New York City’s Soho district, Sartoria Studio welcomes clients to a relaxed club lounge environment designed by James Mansour offering made-to-measure garments as well as a curated collection of premium ready-to-wear apparel, accessories, fine art, and rare collectibles. 

ABOUT LORIS DIRAN: Acclaimed U.S. fashion designer Loris Diran is of Euro-Armenian descent and immigrated to America at an early age, where his family settled on New York’s upper west side. It was NYC’s glam culture as well it’s Urban Grit that gave birth to his aesthetic, which Diran describes as ‘A dialogue between Sartorial and Streetwear’.  With 35 years of international experience behind him, Loris Diran cut his teeth working for such legendary design houses as VERSACE, CLAUDE MONTANA, and CHANEL. It was at these institutions Diran learned the key elements of style and embraced conceptual design as a lifestyle. Loris has shown his collections as part of New York Fashion Week for 15 seasons and has designed costumes for the Philadelphia Ballet’s ‘Ballet X’, as well as key men’s wardrobe for the hit film, ‘Devil Wears Prada’. In 2015, Diran created special effects costumes for the suspense thriller, ‘Daughter of God’ starring Keanu Reeves, Ana De Armas and Mira Sorvino. He has also dressed a litany of Global talent such as Beyonce, Ne-Yo, Ricky Martin, and Kim Kardashian.  

Loris Diran’s growing presence in the design community earned him an invitation to debut his collection on the runways of Milan as a guest of VOGUE ITALIA and MILANO UNICA in September 2010 and he jumpstarted 2011 by receiving the FASHION GROUP INTERNATIONAL ‘RISING STAR’ Award for Best Menswear Designer. Diran was once again honored to be a finalist for the FASHION GROUP INTERNATIONAL ‘RISING STAR’ award in 2013 for Best Womenswear Designer. He also debuted his collection on the runways of Hong Kong Fashion Week in January 2015 as a guest of the Hong Kong Trade commission and has shown as part of NEW YORK FASHION WEEK: MENS since its inaugural season that same year.  

Currently, Diran divides his time between the U.S.A and Asia where he has served as Creative Director for prominent menswear brand, LILANZ in China for over 3 years, as well as an Independent Creative Consultant for prominent brands globally.  

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