NEW YORK (September 3, 2025) – Leviev, the premier high jewelry house renowned for its extraordinary diamonds and heritage craftsmanship, proudly announces the launch of its new brand image campaign: A Reflection of You. The campaign marks a pivotal moment in Leviev’s evolution, reflecting the vision of Chagit Leviev (President and CEO, Leviev Group USA) and Greg Sofiev (CEO and Creative Director, Leviev Diamonds), second-generation diamantaires and partners in both life and leadership, who are on a mission to connect with the next generation of diamond buyers.
Anchored by the tagline A Reflection of You, the campaign explores the profound relationship between personal identity and fine jewelry. At its core, it celebrates Leviev’s most compelling asset, its exceptional natural diamonds, and the intimate emotional resonance they hold for every wearer.
“At Leviev, we believe a diamond’s true value extends beyond its rarity, it lies in the personal connection it inspires,” said Chagit Leviev. “This campaign celebrates how each piece becomes a mirror of its wearer: graceful, confident, and unapologetically authentic. Our diamond creations don’t define who you are, they illuminate the brilliance within.”
The campaign imagery highlights the breathtaking variety of Leviev’s renowned diamonds, rare gemstones, and high jewelry creations. It features a dynamic spectrum of fancy colors, each shade carefully chosen not only for its rarity, but for the emotion and energy it embodies. Shot in dramatic monochrome environments with reflective surfaces, each visual moment becomes a metaphor: a mirror of personal style, emotion, and identity.
The campaign represents an array of colors, correlating to some of Leviev’s most extraordinary Fancy Color diamonds and rare gemstones.
Each hue and campaign scene evokes a distinct mood and sensibility:
PINK
CONFIDENT, CHARISMATIC, ROMANTIC
COLORLESS
ELEGANT, EYE-CATCHING, EXTRAORDINARY
YELLOW
CHEERFUL, ILLUMINATING, BOLD
GREEN
TRANQUIL, OPTIMISTIC, PEACEFUL
BLUE
GRACEFUL, SOOTHING, STRONG
For decades, Leviev has remained one of the foremost names in natural diamonds and diamond jewelry. Its vertically integrated model, from mine to masterpiece, has enabled Leviev to set and uphold the highest standards of ethical sourcing, quality, and craftsmanship.
“A Reflection of You also reflects our commitment to bespoke design,” added Greg Sofiev. “Our clients come to us to bring their jewelry dreams to life because they know each piece we create is more than extraordinary; it’s personal. Through our bespoke process, which involves the client at every step, we aim to craft not only a signature jewel that reflects their life and style but one that exceeds every expectation. That is the heart of A Reflection of You, capturing who they are in a piece that’s uniquely theirs, forever.”
“Though our brand continues to evolve, we remain deeply rooted in the values that have always defined Leviev: authenticity, quality, and timeless elegance,” said Chagit Leviev. “This campaign reflects our ongoing commitment to growth with purpose, celebrating innovation and individuality without ever losing sight of our heritage.”
To discover Leviev’s exquisite diamond jewelry collections and explore the brand’s extensive custom design services, visit the Leviev Manhattan showroom at 590 Fifth Avenue or browse the collections online at www.leviev.com.
ABOUT LEVIEV
Leviev is a premier high jewelry house, widely renowned as one of the world’s leading luxury diamond companies since its establishment over five decades ago. The company is headquartered in New York City, with a private showroom on Fifth Avenue, and offers an unmatched range of high-quality diamonds and sophisticated jewelry designs that embody the Leviev’s deep expertise, superior craftsmanship, and timeless elegance. The heritage diamantaires cemented Leviev’s name in history by breaking the global diamond monopoly and establishing ethical and transparent sourcing practices that forever changed industry. With each natural Leviev diamond, the company offers incomparable selection and value by going directly to the source, ensuring unparalleled quality, from mine to masterpiece.
For more information, visit leviev.com.
