Following the First U.S. Exhibition of Certified Portuguese Filigree at Printemps New York, The Value of Time Group Looks Ahead to Joalharia do Carmo’s Q4 Boutique Opening at Carrousel du Louvre
NEW YORK (June 1, 2026)—The Value of Time Group (O Valor do Tempo) celebrated a milestone moment for Portuguese jewelry with the U.S. debut of Certified Portuguese Filigree at Printemps New York. The event marked the first international filigree jewelry exhibition featuring Joalharia do Carmo artisans outside of Portugal, and the first exhibition of its kind in the United States.
António Quaresma, Founder, The Value of Time Group: “Certified Portuguese Filigree is one of Portugal’s most extraordinary art forms, but it has never had the international visibility its beauty, complexity, and uniqueness deserve.
We believe this is the right moment to bring it to the world. New York gave us a powerful stage, and Printemps New York gave us the right partner to introduce this craft to a global audience. Our goal is to position Portuguese Filigree where it belongs: within the conversation of jewelry making at the highest level.”
Held May 18–24 at Printemps New York, the exclusive pop-up exhibition introduced visitors to Portugal’s most intricate and culturally significant jewelry tradition through a rare live presentation with two specialist filigree jewelry artisans known in Portuguese as enchedeiras.
Throughout the event, guests experienced the artistry and mastery behind Certified Portuguese Filigree, a centuries-old technique in which ultra-fine 19.2-karat gold threads are shaped entirely by hand into ornate, unrepeatable jewelry works.
Presented in partnership with Printemps New York, the U.S. outpost of the renowned French department store, the exhibition marks The Value of Time Group’s intent to introduce Portuguese Filigree and other Portuguese cultural experiences to new global audiences while underscoring the Group’s commitment to preserving heritage craftsmanship.
Photo Credit: The Value of Time Group | Henrique Mano
The presentation also signaled a natural dialogue between Portuguese artistry and French luxury retail culture ahead of the Group’s planned opening of a Joalharia do Carmo boutique at The Carrousel du Louvre Shopping Center in Paris in late Q4 2026. The Group currently operates 13 brands across 53 retail, hospitality, and cultural experiences throughout Portugal, with its first international outpost being The Fantastic World of the Portuguese Sardine in Times Square. The New York jewelry pop-up at Printemps New York offered a preview of the offerings bound for the Group’s first international filigree jewelry boutique, set to open in Paris later this year.
The international expansion builds on The Value of Time Group’s broader mission to preserve Portuguese heritage by creating sustainable commercial models for ancestral crafts. One of the oldest arts in Portuguese goldsmithing, handmade filigree faced a significant decline in the late 20th century, putting the future of the craft and its specialized artisans at risk.
Since acquiring Joalharia do Carmo in 2021, The Value of Time Group has worked to reverse that trajectory through a vertically integrated model that generates demand for Certified Portuguese Filigree while supporting the artisans, certification standards, public education, and next-generation training needed to sustain it. Today, that work extends to the reinterpretation of traditional filigree motifs through more contemporary jewelry design, positioning the craft not as a relic of the past, but as a living expression of Portuguese jewelry and culture.
For more information and interview requests, contact info@anamartinspr.com.
Photo Credit: The Value of Time Group | Henrique Mano
About Certified Portuguese Filigree
Certified Portuguese Filigree preserves and advances a centuries-old goldsmithing tradition indelibly linked to Portuguese culture and heritage. Each certified jewelry piece is handcrafted by master artisans using 19.2-karat gold drawn into fine threads and shaped without mechanization of any kind, resulting in one-of-a-kind jewelry defined by time, precision, and heritage.
Certified Portuguese Filigree is a contemporary expression of high jewelry that combines generational craftsmanship with rigorous certification standards and unique hallmarks. Each authenticated piece is certified by ACertifica and UniqueMark® Digital Certificates, issued by the Assay Office of the Portuguese Mint through the official Contrastaria app. Learn more.
About The Value of Time Group
Since the 1990s, The Value of Time Group has been dedicated to advancing and preserving traditional Portuguese arts, history, and culture with 13 brands present in 13 cities in Portugal and New York City. Rooted in origins and authenticity, the Lisbon-based, family-owned company has always sought to preserve the country’s ancestral crafts and artisanal methods while offering soulful, unforgettable experiences to its diverse retail and hospitality clientele, through a network of museums, restaurants, retail experiences, and distinct products.
The Value of Time Group actively supports a nationwide federation of filigree jewelry artisans and developed a framework for Certified Portuguese Filigree certification to affirm each piece’s authenticity and quality. By underwriting their creativity and building a sustainable retail distribution pipeline through historic Lisbon jeweler Joalharia do Carmo and select overseas partners, the company acts on its people-centered mission and brings the wonder and artistry of Certified Portuguese Filigree to the world. For more information, visit ovalordotempo.pt/en/home.
About Printemps New York
Printemps New York is the first U.S. location of the iconic French retailer. Bringing Parisian luxury and modern design to Manhattan’s Financial District, the 55,000-square-foot, two-floor destination features interiors by Laura Gonzales and a culinary program led by award-winning chef Gregory Gourdet.
Rooted in Printemps’ 160-year legacy of innovation, Printemps New York offers a curated mix of exclusive and first-to-market brands across fashion, beauty, home, and lifestyle, alongside seasonal collaborations and elevated services. Printemps New York blends Parisian heritage with contemporary creativity to redefine the modern luxury retail experience.
