NEW YORK (November 25, 2025) — Filienna, the boho-luxury jewelry brand known for its signature blush-silver alloy and intricate filigree-meets-henna design DNA, now officially introduces its best-selling Heart Collection in precious metals for the first time.
Launching for Holiday 2025, the collection features luminous new iterations in sterling silver and 18 karat gold, including rose, yellow, white, and black-rhodium gold variations. Each piece is crafted to order in the USA with anticipated arrival by Christmas when ordered by December 1, 2025.
This introduction marks Filienna’s most significant expansion to date and signals the brand’s strategic move into the accessible-luxury and fine-jewelry space. This pilot precious metal collection signals Filienna’s broader intent to offer its full design catalog, rooted in the artistry of filigree, floral, and henna-inspired motifs, in precious metals on demand.
The growing woman-owned, woman-led brand is headquartered in New York City with a private retail showroom on Madison Avenue (by appointment), available online at filienna.com, and in Palm Beach at Shop Sixty Five.
Media appointments to see the Filienna collection are available.
Photo shoot samples are also available on loan upon request.
About Filienna: Filienna draws inspiration from the rare traditional craft of filigree jewelry making and the ancient art of henna body art, two precious art forms that come together in a rich and inspired jewelry tapestry. Guided by the mantra that it requires great strength to know our inner selves, to find and embrace the inner freedom that stems from our mixed origins, and to share our deepest beauty with the world– our Filienna – Filienna celebrates freedom, beauty, balance, strength, creativity, and craft, rendered in lace-like metal threads of rosy blush silver that will never fade. filienna.com
